The role of technology and social media

social network, communication in the global computer networks

Social media not be a new thing anymore. In line with the advancement of technology and the ease of internet access makes the human way of thinking also changes. The changes are not only in human thought patterns, but social life also changed. There are many good and bad effects with the rapid advancement of this technology, depending on how we respond to and exploit themselves in our lives. Basically the technology is to helping people work so much easier, so if we can use technology well, then the adverse impact of technology on the lives of you will be resolved.

Keep a much closer and close, it’s just one example of the good and bad of technology. We can communicate with relatives, friends, and families that are far from us by using the media Messenger, Social Media, email and many more, so that we feel the distant near, but otherwise there are people who can not take advantage of time and technology correctly , in the form of smartphone technology he always carry and use anytime and anywhere, so rarely communicate with other people, only his world alone. It’s very bad for social life, in which we as human beings are social beings, who need other people.

Internet marketing, this is the development of human thought in using the technology. Through social media, internet marketing strategy is well underway. Many internet marketing service providers such as Social Media Los Angeles that offer services to market certain products through social media, by promising fantastic targets can be achieved. Requires special skills to lead this effort. Marketing strategies, and optimize SEO is the key to success in internet marketing. It has been proven that doing business with online media is very promising for all. Good for a small business or a beginner, the online businesses can minimize working capital, but can accept a maximum turnover, therefore fast online businesses is growing rapidly, especially in countries – developing countries. Utilizing technology to something positive, will produce a positive impact both for personal and others.

the key to success for the art website


The key to success for the artist website is Navigation and content must be straightforward in order to attract visitors in the first place and keep them on the site once they get there. First-time visitors to any artist website should know as quickly as possible where they are, who the artist is, what their art looks like, what it’s about, why it’s worth seeing (and hopefully worth buying), and how to move around in order to get wherever they want to go. Sites that lack these basics or make other common errors won’t be able to attract and hold visitors, and will likely end up lost in the vast morass of nonfunctional and confusing art websites that overpopulate the Internet.

Before we get going here, and in the interest of you who think artist websites are no longer necessary, that having a social networking presence is all you need, the sad truth is you have no control over your content on social networking sites because they’re the ones in charge, not you. They can change the rules at any time, remove posts they deem inappropriate, become outdated, disappear off the Internet, completely change direction, or at worst, kick you off altogether. Regardless of how fabulous you think social networking is or how large your following, YOUR WEBSITE IS THE ONLY PLACE ONLINE WHERE YOU CONTROL THE SHOW and no one else. You and only you decide what to post, when to post it, how long it stays there, when to change it, where to put it, when to move it or when to take it down. You can gamble all you want on social networking, but always remember– having your own website is a sure bet you never lose. So in the interest of better artist websites everywhere, here’s a list of what to do and what to avoid in order to assure yourself maximum visibility and an effective web presence online:

Get your own domain name and avoid free web hosting services. Free web hosting is never free and it’s always lame. “Free” websites torture visitors with all kinds of distracting advertisements or other obtrusive text and graphics. At worst, maybe half of the screen shows your art while the other half, controlled by the host site, looks like a circus. Your art often ends up in direct competition with all kinds of commercial crap and hardly any art looks good under those circumstances. Furthermore, free sites give the impression that either you can’t afford your own website or domain name or worse yet, that you don’t care enough about your art to bother buying your own domain in order to make it look its best online. The good news is that basic websites with good functionality hardly cost anything these days.

Don’t use third-party advertising on your sites, especially for goods or services unrelated to your art. Sure, you may make a little pocket change from click-throughs, but any advertising is distracting to visitors and your art will suffer for it.

Make sure your website looks the same on Internet Explorer, Google Chrome, Firefox and Safari. The same website can look great on one browser and terrible on another, or worse yet, work on one browser but be completely nonfunctional on another. Test yours on all major browsers before going public.

Your website should also be mobile-friendly. More and more people are browsing the web on mobile devices, and the number is only increasing. You want your art and website to look its best no matter how people are viewing it.

Link your website to all of your social networking pages (and vice versa) so that visitors can move freely between them with as little effort as possible. And when you post on social networking sites, link over to images or pages on your website as often as possible. Social networking sites have evolved into one of the best ways to drive traffic to your website, and they’re only getting better but for all their benefits, their one major drawback is that they control how you get the word out about your art, not you. Your website is all about your art and how you want to present it, and not how a third party requires you to present it on their platform.

Another great advantage of social networking is not only can it be all about your art, but it’s also an excellent way for you to introduce yourself personally and allow people to get to know the artist behind the art. The better people know and understand you, the better they can understand and connect with your art. When people can see and appreciate your art as well as get a sense of who you are, what you stand for and what your artistic life is like through social networking, they’re more inclined to head on over to your website to get better acquainted and learn more.

Present yourself and your art so anyone can understand what you’re up to. Think of it this way– you’re like the curator of your own museum; make sure your art is organized in a way that’s easy to understand and navigate. People who already know you or who are familiar with your art know how to navigate your website and get wherever they want to go. So they’re all taken care of. It’s the complete strangers you should be most concerned about, those who hear about you for the first time and what to take a look around, and especially those who land on your site by chance, accident or happenstance. The Internet is all about exposing your art to unfamiliar audiences, welcoming new visitors and broadening your fan base, so whenever someone lands on your website who knows little or nothing about you or your art, you want to do your absolute best to get them oriented fast and over to wherever they want to go.

Make your site easy to navigate. Some website formats are far too confusing, have dead-end pages, or have gallery sections that seem more like medieval mazes. Visitors get lost, and lost visitors mean lost sales. Make sure every page on your site is linked back to major pages like your homepage, bio, resume, contact information page, purchasing information and your image gallery main page or pages.

Keep your main menu options to a minimum. Some artist websites have so many menu options that visitors have no idea where to start or where to go and are overwhelmed with choices almost before they click on anything. A website with too many menu options confuses people and gives them a perfect excuse to leave. The most important main menu categories are:
1. Your Gallery or Portfolio link (dropdown options as necessary).
2. Your Artist Statement or “About the Art” link.
3. Your Bio or “About the Artist” link.
4. A link to your Resume or CV.
5. Purchase or Buy–complete ordering information for potential buyers.
6. Your Contact Information.

Text explanations and introductions to your art are extremely important, but keep the word count to a minimum. This includes your statement, bio, descriptions of bodies of work or mediums or techniques, and so on. Being brief with words gets people into your galleries as quickly as possible. Overwhelm visitors with words and you’ll bore them right off your site. Quick concise introductions and descriptions are best; anything over 300-400 words can get tedious (unless there’s a strong cognitive component to your art); the fewer words you can use, the better. If you can say it in a couple of sentences or paragraphs, that’s perfect. Do it. If you want to provide detailed information about either yourself or your art, link to pages where people can read more there, rather than putting boatloads of text on high-traffic areas like your homepage. People who want to know more will click over to the text pages; those who don’t can click right over to your art without getting bogged down by oceans of verbiage. Remember– people visit your website to see your art, not to read your life story.

Organize your art into groups or series of related works. If you show too many different kinds of art on the same gallery page, you’ll only end up confusing people. This “something for everyone” approach often backfires and instead becomes more like “nothing for anyone.” Think of your website as a museum, and think of yourself as the curator. Just like in a museum, make sure that similar works of art are all on display together, each group in its own gallery.

Think seriously about accompanying each series or body of your work with its own explanation or introduction. Again, keep the content brief– perhaps two or three paragraphs at most or even less if you can do it. Briefly explaining or elaborating on your art deepens people’s understanding and experience of the work. Also keep in mind that Google and other search engines cannot search images, but they can search text. Providing textual explanations of your art, either accompanying groups of similar works or even of individual pieces, increases the chances that they’ll come up in online searches, be seen, and hopefully clicked over to. To repeat– image pages with no text will not come up in online searches.

Make sure each and every page on your website, including every image of your art, is searchable on Google and other search engines. The more chances that people have to land on your website as a result of online searches, the better. The way you do this is with text, especially on your image and gallery pages. Search engines cannot search images alone, only text. So always include the title, medium, dimensions, a brief description (if necessary), and other essential details about each and every work of art pictured on your site.

Use informative page-specific title lines. The title line consists of keywords that accurately and specifically describe a page’s content, like a news story headline tells what you’re about to read. Many artist websites completely waste title line opportunities using the exact same line on every page of the site, like “Mike Miller art” or “Judy Smith artist.” The title line, in case you don’t know, usually appears at or near the top of your browser window outside the page, on index tabs or tab bars, not in the content of the page itself. It’s one of the most important lines on a webpage and often the line that appears in search results, like on Google. Each title line on each individual page of your website– even each image page– should be unique, specific and descriptive of the contents on that page. This way, each page will have a slightly different appearance on search engines, meaning more keywords searchable on search engines, and most importantly, more opportunities for your website to appear in search results, which will hopefully translate to more visitors to your site.

Keep image sizes reasonable and don’t put too many images on a single page. Large detailed images of your art may look great as they download over high-speed connections, but remember that many people still have slower connections. Long downloads frustrate visitors and force them off your site, so use images no larger than 100K-250K, preferably smaller. Photoshop and other digital imaging programs have formatting options to reduce image sizes for websites or emails without significantly compromising their quality. Learn how to use them. The same holds true for image pages. Too many images on a single page can a long time to download, longer than some people are willing to wait.

Don’t put links to other websites on your site. Some artists think that links pages are a good idea, and put links to their favorite artists or galleries or art pages, etc. What this does is give visitors perfect excuses to leave your site and explore other sites that they might end up liking better. Once people land on your website, you want to do everything in your power to keep them there, not invite them to leave and go elsewhere.

NEVER require visitors to join, register, get passwords or fill out any forms of any kind in order to see your website. Forcing people to identify themselves before they can see your art is a horrible idea. Imagine if people had to show their driver’s licenses or other types of personal identification in order to visit bricks-and-mortar galleries or artist studios. If it doesn’t happen in real life, it shouldn’t happen online.

Don’t overuse “cookies” (small files that attach to computer hard drives, track people’s movements around your site, and collect personal data). Cookies are occasionally necessary when filling out certain forms, when buying art using “shopping cart” services, or for purposes like tracking visitors around your website to see which pages they visit the most. Again, if people want to contact you, they will. Don’t overdo efforts to extract personal information without people knowing it.

Avoid plug-ins, special effects, audio, complex visuals, and similar gimmicks that have nothing to do with your art. Websites that use these often take a long time to load, require special software or, at worst, crash visitors’ computers. Unless your website is designed to be a work of art or a performance piece in and of itself, and exists primarily for entertainment purposes, avoid the fancy stuff. Web designers may push for special effects, but when you get right down to it, they’re totally unnecessary, counterproductive to your ends, and mainly about web designers showing off their technical skills rather than you effectively presenting your art. Remember– people visit your website to see your art and see it fast, not to sit through your web designer’s masturbatory fantasies.

Provide adequate contact information. The more you tell people about yourself such as your cell phone number, email address or other details like your studio address, the more accessible you appear. Don’t give potential buyers the impression that you’re hard to communicate with by showing nothing or just your email address, and not even telling them what part of the country you live in. Some artist websites provide absolutely no contact information whatsoever, but rather have these awful feedback or comments forms that you fill out and submit. People who fill them out have no idea where they go, who gets them, if they even go anywhere at all or whether they’ll ever get replies. The questions that always go through my mind on these sites are, “What is this artist trying to hide?” or “Why are they making themselves so inaccessible?” The overwhelming majority of people who buy contemporary art appreciate a sense of knowing who they’re buying it from, so don’t be a stranger; anonymity is not a selling point.

If you have no consistent long-term gallery representation, price every piece of art on your website for sale, assuming you have no conflicts with galleries or others who periodically represent or sell your art. If you have representation, ask whether they’ll allow you to put prices on your website, or at least on art they’re not representing. If they don’t want prices, don’t price (hopefully they’re selling enough of your art to make up for not wanting you to sell it on your own).

For those of you who are independent or who have no representation, not pricing your art on-site, but rather asking people to email or otherwise contact you for prices, is always a big mistake. Not all buyers and collectors feel comfortable asking and you don’t want to miss out on sales to them. You don’t have to put a price next to every single piece of your art, by the way; do like the galleries do. On the “Purchase” or “Buy” page link from your main menu, have a price list available where people can easily see how much everything costs. Or if you price according to size or subject matter, have all of that explained along with corresponding prices. You’ll only lose potential sales if you don’t price your art… guaranteed.

Just like in real life, many people prefer to shop for art quietly by themselves, decide whether they can afford it based on the price, and then make contact. People are reluctant to ask prices when they’re not posted for a number of reasons– they think that doing so will obligate them in some way, that the artist will give them a hard sell, that they’ll get a barrage of emails, that they’ll be embarrassed if they find out the art costs much more than they can afford, that artists will quote as high a price as possible just to see how much they can sell it for, and so on. When you’re out shopping, do you like having to ask how much something costs or do you prefer to see the price in advance? Do unto others…

Be able to justify or explain your selling prices if someone asks. Everyone likes to feel they’re spending their money wisely– especially these days– so either provide basic information about how you price your art on your site, or be prepared to field questions about value when people call or email you. People who don’t understand how you set your prices or why they’re as high or as low as they are much more reluctant to buy than people who do understand. So make your pricing easy to understand.

Offer approval, return and refund policies. Online art shoppers may want to see art on approval first and be able to return it for complete refunds (less shipping costs) if it doesn’t look like they thought it did when they saw it online. No approval, return or refund policies mean fewer sales. The more willing you are to work with buyers, the greater your chances of selling art. FYI, in conversations that I’ve had with people who sell art online, very few people return it once they buy.

Provide clear concise instructions on how to buy. Tell people what payment options you accept (accept as many as possible), how you pack, how you ship, how long they have to view the art on approval, and so on. The more professional you appear, the more comfortable people feel about buying from you.

Offer art in a variety of price ranges. Online shoppers tend to start slowly, tend to buy less expensive pieces from artists they don’t already know, and will likely get discouraged if every piece they see costs thousands of dollars or more. This is especially true of people who visit your site for the first time and like what they see. Offering art at a variety of price points gives all of your fans a chance to own something no matter how familiar they are with you. So make sure pretty much anyone who likes your art enough to want to own it will be able to buy something regardless of their budget.

Don’t mix art that’s already sold with art that’s for sale. Some artists think showing numerous sold works of art on their sites alongside art for sale makes them look good and will incite some kind of buying frenzy, or give people the impression that they better buy now “before it’s too late”– but the effect is often the opposite. Potential buyers instead get the impression that the best pieces are already sold and all that’s left are the crumbs. They get frustrated when a selection is too limited or when all the “good stuff” is gone or when their favorite piece is already sold. It’s kind of like going to a garage sale at the end of the day and picking through the leftovers.

You can still show sold works if you want, but put them under a separate category of the “Gallery” or “Portfolio” link titled “Select Past Works” or something similar. Here you show the best of the best– art that’s won prizes or has been exhibited at established juried shows; art that’s in private, corporate or institutional collections; art that’s been featured in reviews or pictured on websites or blogs or in hard-copy publications, and so on. Showing past works in this way acts as sort of a pictorial resume and speaks to your experience, success and credibility as an artist.

Don’t show every work of art you’ve ever created. Nobody needs to see experimental pieces that didn’t quite work, one-offs that you don’t intend to follow up on with additional related works, older pieces that have little or no bearing on the art you’re making today, student works, and so on. Too much art and too much variety is confusing to visitors because they can’t get a sense of who you are or what your art represents or is intended to signify or communicate. Remember– people rarely buy from artists whose art they can’t understand. Keep it simple; keep it current; keep it related.

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How to increase your website traffic from social media facebook.


You surely know that social media plays an important role in the flow of traffic on the internet. If we are able to maximize its potential, then you can increase your website traffic by directing traffic from Facebook to your website. In the article below is taken from will explain how to improve your website traffic from social media facebook.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website

If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.

These days, the name of the game is content marketing and you had better figure out how your business can participate.

The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.

Here are some ideas that can help you brainstorm how you can add new content to your website:

  • Post a weekly tip about your niche. It doesn’t have to be long; a paragraph or two with a nice photo will do just fine. Start with the frequently asked questions that come in from your customers.
  • Post a weekly news bite with a photo about what is happening in your business. This works well for businesses that have events.
  • Curate a list of top 10 helpful articles from around the web that you found that week. Add a short sentence about why you liked them.
  • Interview someone in your office or in your industry. The interview doesn’t have to be live or with video (but that makes it even better). You could send the interviewee a list of 5-10 questions beforehand.

Not only will you increase the keywords on your site (which benefits you on search engines), you can use this material for social media postings and in your email newsletter. A win-win-win!

#2: Make it Easy to Share Your Content to Facebook on Your Website

Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.

I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article. But you may also want to consider adding static share buttons at the beginning and end of the post that are inline with the article. You can also do this with the Digg Digg plugin.

Don’t ignore share buttons on the individual pages of your websites. While people may not be sharing your “Contact me” page, you may have good content on a resource page of your website that you want to allow people to share easily.

Also consider asking for a Facebook share if you feel you have a particularly helpful blog post. Remind readers at the end of your article by saying something like, “Did you find this article helpful? Feel free to share it on Facebook by using the buttons below.” Remember that people are mostly going to share something that is useful to them. When you’re creating content, always keep your customer’s benefit in mind.

#3: Optimize Your Facebook Posts

The next thing you want to do is make sure to optimize the way you post. There are basically three different ways you can post a link to your website, and depending on your audience (and how Facebook’s algorithm happens to be working at the moment), you can get different results.

The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata. The issue with this method is the photo that is pulled in can show up smaller if it isn’t a 1.91:1 ratio, as mentioned in our recent Facebook Hacks article.

Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link. The nice thing about this is that the description travels with the photo when it’s shared so you’re then controlling the message a bit more. The other nice thing is that photos can show up larger in the news feed.

One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it. The benefit of this in the past has been that text-only posts were getting more reach.

But Facebook recently announced that the new Facebook algorithm will show fewer text posts from pages. So we will have to watch how the effectiveness of this strategy changes.

With all of these approaches, you need to test which one gets the most engagement and drives the most traffic for you.

Once you post the content, you may want to consider boosting it with some advertising. See #5 for more information on advertising on Facebook.

#4: Optimize Other Places on Facebook to Add Links to Your Website

To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.

Use your About page to direct people to different areas of your website.

Add links to your milestones.

When someone clicks on your photo, they will see the photo description.

Use custom tabs with links to your website.

Consider using an application like NetworkedBlogs to bring in links to your blog posts into the tab automatically.

Optimize your personal profile.

Don’t neglect your own personal profile when considering how you can drive more traffic to your website. Make sure you’re sharing your blog posts to your personal profile and optimize your own About section with links.

Editor’s Note: This section originally mentioned the Woobox redirect feature which is in violation of Facebook’s

#5: Advertise

Advertising on Facebook can be a great option to get targeted traffic if you have a budget. And with Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.

To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook. You can use Facebook’s text overlay tool to measure the amount of text.

One issue that I’ve found with boosting a post is that it doesn’t usually result in a lot of link clicks. You typically get more likes and comments on the post, which boosts the engagement of the post itself. However, if you truly want clicks to your website, you’re better off using the Ads Manager and choosing that objective.

Remember to use the news feed ads to help you improve your click-through rate even more because the ads in the right column do not get clicked as much.

Guide your website traffic to achieve your goals.

Finally, make sure you know why you’re driving more traffic to your website. If your website isn’t giving a call to action once your visitors get there, you’re missing the point.

Each piece of content on your website should do something to escort your potential customer further along your sales funnel. You might ask for people to comment on your blog post to engage with them, or tell people to sign up for a freebie so you can get them on your email newsletter list or even pick up the phone to give you a call.

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Internet marketing with web 2.0 technology


As an internet marketing, is certainly familiar with web 2.0 technologies. With this technologi very helpful maketing to market a product or offer internet services in an organized manner. And hasilknya will be visible to users of internet marketing services is the use of Technology web 2.0 to increased traffic on their website and of course the business will be growing rapidly and well known, so the investment in their website is not worth – nothing.

Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey.1 We asked them about the value they have realized from their Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts.

Their responses suggest why Web 2.0 remains of high interest: 69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits. We also looked closely at the factors driving these improvements—for example, the types of technologies companies are using, management practices that produce benefits, and any organizational and cultural characteristics that may contribute to the gains. We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0.

This year, for the first time, we have consolidated the data from our Web 2.0 research into an interactive graphic (see Business and Web 2.0: An interactive feature). With just a few clicks, users can compare technologies, usage, satisfaction, and much more across all three survey years.

Benefits of Web 2.0

Web 2.0 technologies can be a powerful lure for an organization; their interactivity promises to bring more employees into daily contact at lower cost. When used effectively, they also may encourage participation in projects and idea sharing, thus deepening a company’s pool of knowledge. They may bring greater scope and scale to organizations as well, strengthening bonds with customers and improving communications with suppliers and outside partners.

This year’s survey turned up strong evidence that these advantages are translating into measurable business gains (Exhibit 1). When we asked respondents about the business benefits their companies have gained as a result of using Web 2.0 technologies, they most often report greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations. Many respondents also say Web 2.0 tools have decreased the time to market for products and have had the effect of improving employee satisfaction.

Looking beyond company borders, significant benefits have stemmed from better interactions with organizations and customers. The ability to forge closer ties has increased customers’ awareness and consideration of companies’ products and has improved customer satisfaction. Respondents also say they have been able to burnish their innovation skills, perhaps because their companies and customers jointly shape and cocreate products using Web 2.0 connections. Some respondents report that these customer interactions have resulted in measurable increases in revenues.

Respondents cite similar gains resulting from better ties to suppliers and partners. Highest on that list of benefits is the ability to gain access to expertise outside company walls more quickly. These respondents also cite lower costs of communication with business partners and lower travel costs.

We also asked respondents to specify the percentage improvement they experienced for each reported benefit across all three benefit classes. The median level of gains derived from internal Web 2.0 use ranged from a 10 percent improvement in operational costs to a 30 percent increase in the speed at which employees are able to tap outside experts.

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5 Popular CMS website, adjust the style and your business


CMS (Content Management System) comes with a complicated system in which however makes it easy for users. Allow those of you who can not web programming language, easy to operate. Not only was the number of additional features that will accommodate your needs on the website, so that CMS Identics with user friendly. Here are some of the most popular CMS used.

  1. WordPress

Strength: Marketing

Probably the most well-known due to its host and self-hosted options, WordPress is a free and open source so you can install it on your own host with no issues. Starting out as a blogging platform, WordPress’ plugins have added so many features that you can practically do anything with it.

There’s no need for programming or HTML experience as editing can be made using any normal web browser from anywhere in the world, even with your iPhone.  Moreover, it eliminates calls to your CMS web design company for any changes because you’re already a certified DIY when it comes to managing your website so scratch problems on delays of getting new content online off the list.

  1. Concrete 5

Strength: Easy Content Editing

concrete5A website with heavy content or it has many pages with static information that needs to be changed or added to frequently would do well with Concrete 5. Also a free and open source, it’s best if you’re aiming for a simple CMS that enables you to edit content easily and tweak a bit of the design.

  1. Joomla

Strength: Customization

Unlike WordPress which maintains a similar look even when using different themes, Joomla sites don’t look anything alike because a user can customize everything. Joomla is powerful because you can do almost anything with e-commerce site but then there’s are many setting and tweaking involved to get it running; hence, if your site is more than a blog that has major text content and a YouTube video, Joomla works best.

  1. Drupal

Strength: Security

Not so different from Joomla, Drupal is a bit more flexible and secured. Also a free and open source, Dr

  1. Textpattern

Strength: Simplicity Flexibility

textpatternA CMS that’s a cross between Concrete 5 and Drupal, it’s easy to install and use but requires many tools for customization and tweaking. If you wish to install it and add content, that can be done but if you need to create your own design or tweak, you can do so too. If you want to create your own design and you have an idea of how to code your pages then Textpattern would be ideal as it exposes the code for pages while making CMS easy to use.

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Tips guide to easily create a website from benginning


This tutorial shows you how to make or create a website. It is intended for the beginner and layperson, taking you step by step through the whole process from the very beginning. It makes very few assumptions about what you know (other than the fact that you know how to surf the Internet, since you’re already reading this article on the Internet). As some steps are more involved, this guide also links to selected relevant articles on that you will need to click through to read for more information.

The Essential Step-by-Step Guide to Making Your Own Website

  1. Get Your Domain Name

The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you’re reading is “”. To get a domain name, you have to pay an annual fee to a registrar for the right to use that name. Getting a name does not get you a website or anything like that. It’s just a name. It’s sort of like registering a business name in the brick-and-mortar world; having that business name does not mean that you also have the shop premises to go with it.

  • Detailed information on getting a good domain name can be found in the article Tips on Choosing a Good Domain Name.
  • After you read that, you will need to know the steps to registering a domain name and the things you need to look out for when registering. You can find a detailed guide in the article How to Register a Domain Name.
  • It may also be wise to take a look at some of the Important Precautions to Take When Buying a Domain Name, just so that you don’t commit the same mistakes that some newcomers make when buying a domain name.
  1. Choose a Web Host and Sign Up for an Account

A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. If getting a domain name is analogous to getting a business name in the brick-and-mortar world, getting a web hosting account is comparable to renting office or shop premises for your business.

  • There are many issues involved in finding a good web host. Read up on the various things you need to look for in the article How to Choose a Web Host.
  • When you have an idea of what to look for, you can search for one from the Budget Web Hosting page. You can also find out which web host I’m currently using from the Which Web Host Do You Recommend? page.

After you sign up for a web hosting account, you will need to point your domain to that account on your web host. Information on how to do this can be found in the guide How to Point a Domain Name to Your Website (Or What to Do After Buying Your Domain Name).

  1. Designing your Web Pages

Once you have settled your domain name and web host, the next step is to design the web site itself. In this article, I will assume that you will be doing this yourself. If you are hiring a web designer to do it for you, you can probably skip this step, since that person will handle it on your behalf.

  • Although there are many considerations in web design, as a beginner, your first step is to actually get something out onto the web. The fine-tuning can come after you’ve figured out how to publish a basic web page. One way is to use a WYSIWYG (“What You See Is What You Get”) web editor to do it. Such editors allow you to design your site visually, without having to muck around with the technical details. They work just like a normal wordprocessor.

There are a number of free and commercial web editors around. One free (and open source) editor for Windows, Mac OS X and Linux is BlueGriffon. You can find a guide on how to use this editor from my BlueGriffon Tutorial. The guide takes you through the process of designing a website from scratch so that you end up with a fully-functional site, complete with multiple pages and a feedback form. (Instructions on how to get BlueGriffon can be found in that tutorial.)

For those who prefer to use a commercial program, has numerous online tutorials for a web editor called Dreamweaver. The Dreamweaver Tutorial: How to Design a Website with Dreamweaver CS6 also takes you through all the steps needed to design a complete website, in addition to providing you with the theoretical and practical foundations that will help you create and maintain the site.

There are many other web design software around. If you prefer not to use either of the above, you can find tutorials for other WYSIWYG web editors here, including one for KompoZer, another free (though somewhat outdated) web editor. And if none of them suits your taste, there are also numerous other programs listed on’s Free HTML Editors and WYSIWYG Web Editors page.

  • After you have followed my tutorial, and are on the way to designing your website, you might want to read the article Appearance, Usability and Search Engine Visibility in Web Design as well. It takes a brief look at some of the real world issues that every web designer must deal with.
  • An integral part of web design is search engine readiness. Search engine promotion does not start after the web site is made. It starts at the web design stage. The article 6 Tips on How to Create a Search Engine Friendly Website is a must-read. Moreover, How to Improve Your Search Engine Ranking on Google is also important for the simple reason that Google is the most popular search engine around, at least at the time this page was written.
  • There are many other issues regarding the design of web pages. The above will get you started. However, if you have the time after you get something out onto the web, you may want to read my other articles on Web Design and Website Promotion and Search Engine Ranking.
  1. Testing Your Website

Although I list this step separately, it should be done throughout your web design cycle. I list it here to give it a little more prominence, since too few new webmasters actually perform it adequately.

You will need to test your web pages as you design them in the major browsers: Chrome, Firefox, Safari and Internet Explorer 11. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site is the only way you can be really sure that it works the way you want it to on your visitors’ machines. And those with access to Windows 10 should also test with Microsoft Edge, the successor to Internet Explorer. In addition, if you have a smartphone, try out your site there too.

For those who don’t have Windows 10 but need Microsoft Edge, and those who run a Mac (and thus do not have either Edge or Internet Explorer), all is not lost. You can use a piece of software called a virtual machine, which mimics a completely separate computer running within your real computer. Information about this can be found in the article How to Check Your Website with Multiple Browsers on a Single Machine (Cross-Browser Compatibility Checking). Note that although that article speaks about testing with different versions of Internet Explorer, the method mentioned can also be used to obtain and test Edge, since Microsoft makes the latter available free of charge from the same location. And where Internet Explorer is concerned, you probably do not need to get any version other than 11, since most people seem to have upgraded from the older versions (at least on my sites).

If you want to improve the chances that your website will work in future versions of all web browsers, consider validating the code for your web pages. In layman’s language, this means that you should check that the underlying code of your web page, called “HTML” and “CSS”, has no syntax errors. You don’t actually need technical knowledge of HTML and CSS to validate the page, since you can use one of the numerous free web page validators around to do the hard work. On the other hand, if the validator tells you that your page has errors, it may sometimes be hard to figure out what’s wrong (and whether the error is actually a serious one) if you don’t have the requisite knowledge. Having said that, some validators actually give concrete suggestions on how to fix your code, and one of them, called “HTML Tidy”, is even supposed to be able to fix errors for you.

  1. Collecting Credit Card Information, Making Money

If you are selling products or services, you will need some way to collect credit card information. If so, take a look at How to Accept Credit Cards on Your Website. I also have a step by step guide on How to Add an Order Form or a “Buy Now” button using PayPal to a Website for those using PayPal.

If you need advertisers for your website, you might want to read How to Make Money From Your Website and the follow-up article How to Increase Your Website Revenue from Affiliate Programs. A list of advertisers and affiliate programs can be found on Affiliate Programs: Free Sponsors and Advertisers. Those companies are on the constant lookout for new web publishers to display their advertisements.

  1. Getting Your Site Noticed

When your site is ready, you can submit it to search engines like Google and Bing. Use the links below to do this.

  • Google’s Link Submission Page
  • Bing’s Site Submission Page

In general, if your site is already linked to by other websites, you may not even need to submit it to these search engines. They will probably find it themselves by following the links on those websites.

Apart from submitting your site to the search engine, you may also want to consider promoting it in other ways, such as the usual way people did things before the creation of the Internet: advertisements in the newspapers, word-of-mouth, etc. There are even companies on the Internet, like PRWeb, that can help you create press releases, which may get your site noticed by news sites and blogs. As mentioned in my article on More Tips on Google Search Engine Results Placement, you can also advertise in the various search engines. Although I only mentioned Google in that article, since that was the topic of that discussion, you can also advertise in other search engines like Bing and Yahoo!. This has the potential of putting your advertisement near the top of the search engine results page, and possibly even on other websites.

There are also less obvious ways of promoting your website, which you might want to look into.


Naturally the above guide is not exhaustive. It is a distillation of some of the essential steps in getting started with your site. If you want more information, you should read the other articles on However, the above tutorial should be enough to help you put your website on the Internet.

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Activities of business and the benefits of a web hosting company


Corporate web hosting provide efficient shared web services for companies or individuals who require advanced features together with a lot of resources to run the high traffic website. These online services easily pull up the business website of the companies over the web and helps in exchanging the resources. For the corporate hosting, the companies give a detailed look to the software required for the maintenance of the site. Moreover an eye upon the security and updates must also be needed. All this exercise is done to make sure that the corporate content kept safe, from hackers or viruses or unwanted spam. The company puts the business website on the web server that ultimately places it on the internet. An individual website address or web-url is given to the corporations so that they get the complete web attendance. These web hosting services are provided by major companies around the globe and charge the corporations on the pay per click basis.

Corporate web hosting is done mainly to cut down the costs and for the companies the better option would be to proceed with shared hosting which also lowers the prices and still provides the desirable result. Sharing web host not-only means that the space will be distributed on the server but they can even use their own web address, which may not be available during shared services.

The hosting companies also offer corporate email hosting that includes checking of email with three different spam and virus detectors, thus keeping the corporate systems safe. The mailboxes provided have 10 Giga-byte memory, so there is no need to delete the mails. The services are ad free and they guarantee the privacy of the inbox. Mail-box are hosted in such a way that they do not choke photos or videos. Daily backup of the mails is also taken. Therefore the corporate email solution is very much required to manage the heavy inflow of emails.
Some points must be taken care of while going for shared web hosting service provider:

  • The price of the hosting should be reasonable.
  • The disk space i.e. physical storage space provided to secure all the web site files should be proper.
  • Bandwidth and data transfer rate should be appropriate.
  • Companies should provide proper customer support and should keep a complete backup of the corporate data.
  • The file transfer protocol i.e. uploading and downloading files to and from the server should be provided. Proper operating systems should also be provided.

The benefits and disadvantages of using WordPress Cloud Hosting


With WordPress, you can easily customize and code pages as you need to: you can add new blog posts, approve or remove comments and install a lot of plugins. Whether you are a web developer or a total beginner, getting started with WordPress is extremely easy.

What’s So Awesome About Cloud Hosting?

  • Cloud hosting is the new, hottest trend (and a very popular marketing buzzword) in the hosting industry. The reason for it being such a trend is because cloud hosting has major benefits over the regular shared server, virtual private server (VPS) and dedicated hosting server.
  • In the cloud means that a website is not hosted on just one server but spread across multiple servers, which act as one system. So instead of relying on just one machine for resources (such as RAM, disk space, bandwidth, etc.), in cloud hosting, you can pull resources from multiple servers empowering you to scale your website as you need to.

The major benefit of cloud hosting is that it enables you to add and remove resources when needed, and you can pay as you go.

WordPress + Cloud

WordPress cloud hosting means that your WordPress website is scalable, with all the benefits of cloud hosting. The important thing here is to realize why WordPress hosted on the cloud is better than a WordPress site hosted on a dedicated server or a shared hosting plan. So, let?s look at some of the features WordPress cloud hosting offers:

WordPress Optimized Server:

All the cloud servers are fully optimized to run WordPress successfully. Moreover, your hosting company has a technical team that is familiar with WordPress, so they can handle any server-related issue. Each cloud server is thoroughly tested by running different versions of WordPress and fixing any issue that could arise.

Managed Hosting with WordPress Experts:

WordPress cloud hosting solutions are fully managed by system administrators, database admins and technicians. WordPress related issues are solved by a team of WordPress experts; these experts have various tricks up their sleeves to successfully run a WordPress site on a cloud server.

The team of experienced WordPress experts takes care of automatic WordPress updates, plugin updates, speed optimization backups, server monitoring, maintenance, etc., so you can sleep sound knowing your website is in good hands.


Cloud hosting for WordPress offers the capability to scale the server resources (RAM, disk space, CPU cores, bandwidth) as per the website requirements. So, if suddenly your website or blog sees a spike in traffic that your server can’t handle, you can easily add more resources to it. This comes in handy during peek business seasons because you can add resources to handle your site’s increase in traffic and then scale down again as traffic declines.


Every server crashes at least once, which will cause your website to go down. However, with the cloud that’s not the case as your WordPress website is hosted on multiple servers: If one server crashes, the other one kicks-in, ready to keep your website up at all times. Cloud hosting greatly increases reliability by reducing server downtime.


WordPress (being an extremely popular CMS application) is also one that is attacked most by hackers. Secure WordPress cloud hosting is offered with:

– Redundant Firewalls

– DDoS Protection

– Custom Firewall Rules

– Automatic Core/Plugin Updates

– Malware Scanning

– Admin Access Controls

– And much more

CDN (Content Delivery Network):

A CDN is used for fast and efficient delivery of content over websites. Users today lack patience, and they need content to be delivered to them fast. A CDN can help achieve this.

With a CDN, a website is replicated over multiple different locations, like throughout Asia and Europe. So if somebody from Japan accesses your website, a CDN server from Asia will deliver that request, and if somebody from Spain wants to look at your site, the server for Europe will serve that user.


WordPress cloud hosting is the best, most cost-effective way to host a website. Cloud hosting is a trend that’s here to stay because of the many benefits that it has to offer. If you have a WordPress site and are in the market for an ideal hosting solution, then hosting WordPress on the cloud should be your choice.

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SEO USA company helps to optimize your website

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The right SEO USA company helps to optimize your website through proper designing and online marketing. It provides you the appropriate key phrases to improve the ranking of your website.

An SEO services USA company helps to make stronger your sites presence on the web. As a result, your company or products would reach to the maximum number of customers and your sales and amount of profit will be increased.

Most of the people hire SEO services USA companies to get the optimum result. They are trying to reach out to more and more customers and thus expand their business. In todays world, it has become extremely important to promote your company or products. Not only the giant corporate honchos, but also the SMEs (Small Medium Enterprises) need to hire SEO professionals.

The market is flooded with numerous SEO services USA companies, but you have to choose the right one. To find the right SEO USA company that would not only help you to achieve your required goal but is also affordable.

Keywords: A good SEO services company in USA should provide the specific keywords or key phrases. It has the capability to find out the right keywords and lessen the burden of research.

Copywriting: An SEO services company in USA should have a team of expert copywriters who would be capable of writing on the specific products or services of their clients.

Timeliness: A good SEO USA company should value its customers time. The more it is able to enhance the rank of its clients site, it will be more useful for the client.

An SEO services USA company provides On Page Optimization Off Page Optimization

On page optimization is the optimization of the site itself. Coding is a key part of SEO. The search engines put emphasis on the loading time of a website. If it takes less time to open than another site, it will be considered as the better one. After the development of the website, it is the time for content development and SEO copywriting. It includes completion of useful web content and execution of a few procedures like keyword density, frequency of key phrases and so on.

Off page optimization is associated with promotional aspect of the website and link building stuffs. It is more important to the search engine than the on page factors. Some of them include directory listing, article submission, link baiting, page ranking, total incoming links, targeted key phrase based anchor text, popularity of the page and so on. The main task of promotion is online visibility. Once the visibility of your website enhances, it will ultimately help to increase lead conversion.

There are numerous small and medium sized companies who dont have a website. They depend on the yellow pages. But to increase online visibility and consequently enhance your business, you have to choose the right SEO services USA company which will provide you complete services within affordable rate. It will do a lot for your business growth

Getting to know and how to handle DDOS Attack


A Distributed Denial of Service (DDoS) attack is an attempt to make an online service unavailable by overwhelming it with traffic from multiple sources. They target a wide variety of important resources, from banks to news websites, and present a major challenge to making sure people can publish and access important information.

Last month, a couple of news stories made the round in mainstream media about some denial of service attacks, or DDoS, against some of the most well known US bank sites. These types of attacks certainly aren’t new, and they are happening on a constant basis, but in this case it was newsworthy because the attackers were apparently all from the same area, and going after very precise targets. Of course, many mainstream shows over-hyped the situation, talking about hacking attempts and cyber attacks against our financial system, when in fact any of us who know what a DDoS really is knows that it’s two very separate things. But knowing the basics of a DDoS, and being equipped to deal with a large scale attack of this type are also two very different things. While large sites are often attacked, it’s important that those corporations and networks do everything they can to deflect them and remain accessible, even under heavy loads. And even if you manage a smaller site, like a small business or the network of a group of people, you never know when someone will decide to go after you. Let’s see some of the important details behind what a DDoS truly is, and some methods that can be used to make sure your network is safe from them.

DDoS: Multiple methods

It used to be that a denial of service was the simplest type of attack out there. Someone would start the ping command on their computer, aim it at their target address, and let it run full speed, trying to literally flood the other side with ICMP Echo Requests, or ping packets. Of course, this quickly changed, because in this case, the attacker would need a connection with more bandwidth than the target site. First, they moved on to larger hosts, like compromising a server at a university or research center — somewhere with a lot of bandwidth — and sent their attacks from there. But now, botnets are used in almost all cases, because it’s simpler for them, and is less apparent, making the attack completely distributed. In fact, malware authors have made a big business of running a botnet. They actually rent their compromised zombie computers, by the hour. If someone wants to bring down a website, all they have to do is pay the botnet owner a certain amount of money, and those thousands of compromised systems are aimed at the target. While a single computer would have no chance of bringing a site down, if 10,000 computers or more all send a request at once, it would bring down any unprotected server.

The type of attack evolved as well. ICMP, what’s used by the ping command, is easily blocked. Now, there are various ways that a DDoS attack can be done. First there’s what’s called a Syn attack, which simply means that the attacker opens a TCP connection, the way you would normally connect to a website, but never finishes the initial handshake. It basically leaves the server hanging. Another clever way is to use DNS. There are a lot of network providers who have their DNS servers configured to allow anyone to launch queries, even people that aren’t customers of theirs. Also, because DNS uses UDP, which is a stateless protocol, these two facts make this a potent way to create a denial of service. All the attacker has to do is find open DNS resolvers, craft a fake UDP packet that has a spoofed address, the one of the target site, and send it to the DNS server. While the request comes from the attacker and his botnet, the server thinks that request came from the server instead, and will send the reply to that location. So instead of having the actual botnet conduct the attack, the only thing the target site will see is a bunch of DNS replies coming from many open resolvers, all around the Internet. Also, it’s a very scalable type of attack, because you can send a single UDP packet to a DNS server asking for a full dump of a certain domain, and receive a very large reply.

How to protect your network

So as you can see, a DDoS can take multiple forms, and when building a defense against them, it’s important to consider these variants. The easiest, although a costly way to defend yourself, is to buy more bandwidth. A denial of service is a game of capacity. If you have 10,000 systems sending 1 Mbps your way that means you’re getting 10 Gb of data hitting your server every second. That’s a lot of traffic. In this case, the same rules apply as for normal redundancy. You want more servers, spread around various datacenters, and you want to use good load balancing. Having that traffic spread out to multiple servers will help the load, and hopefully your pipes will be large enough to handle all that traffic. But modern DDoS attacks are getting insanely large, and quite often can be much bigger than what your finances will allow in terms of bandwidth. Plus, sometimes it’s not your website that will be targeted, a fact that many administrators tend to forget.

One of the most critical pieces of your network is your DNS server. It’s a bad idea to leave it as an open resolver, and it should be locked down in order to save you from being used as part of an attack. But in a similar way, what if those servers came under attack? Even if your website is up, if no one can connect to your DNS servers and resolve your domain name, that’s just as bad. Most domain registrations are done with two DNS servers, but quite often that may not be enough. Make sure your DNS is protected behind the same type of load balancing that your web and other resources are. There are also companies out there that provide redundant DNS that you can use. For example, many people use content delivery networks to serve files to customers in a distributed way, which is a great way to also protect them against DDoS attacks, but many of those companies also offer enhanced DNS protection as well, which is something you may want to look at.

If you’re serving your own data, and managing your network, then there are many things you may want to do to protect it at the network layer. Make sure all your routers drop junk packets, block things like ICMP if you don’t need it to go through, and set up good firewalls. For example, it’s quite obvious that your website is never going to be asking random DNS servers for queries, so there’s no reason to allow UDP port 53 packets heading for your servers. Block everything you can at your network border, where you have the largest pipe, or better yet, get your upstream provider to block them for you. Many Internet providers offer this type of service to businesses, where you can be in touch with their network operating centers and make sure they block any unwanted traffic, and also help you out in the event that you’re getting attacked. In a similar way, there are many ways to protect your network from Syn attacks, by increasing your TCP backlog, reducing the Syn-Received timer, or using Syn caches.

Finally, you should also think about ways to mitigate any attack that does reach your site. For example, most modern websites use a lot of dynamic resources. While the actual bandwidth from an attack may be manageable, often what ends up failing is the database, or the custom scripts you may be running. Think about using caching servers to provide as much static content as possible. Have a plan in place to quickly replace dynamic resources with static ones, in the event that you’re getting attacked. And make sure to have detection systems in place. The worst thing for any business is for the network or site to go down, so you want to be alerted as soon as an attack starts, and be ready to deal with it. Because of the way it’s done, halting a DDoS attack at the source is incredibly difficult. But setting up an infrastructure that is distributed, hardened, and secure is possible, and that’s something you should think about when setting up your network.

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